Built for CPG field sales teams

You sell.
Pesto handles the rest.

The AI copilot that handles orders, notes, and customer communication — giving reps more time to sell and managers full visibility.

Talk to us See how it works

Reps spend more time on admin than selling. Customer knowledge lives in reps' heads. And customers operate 24/7, but your team doesn't.

Pesto handles the busywork automatically — so reps stay focused on relationships and every customer gets your best service. Here's how.

The Impact

What Pesto means for your team

75%

less admin time

Order capture, notes, guides, CRM updates — handled automatically. Reps get their day back to sell.

No customer falls through the cracks

24/7 responsiveness across text, calls, and delivery. Proactive short alerts, instant price comparisons, and AI follow-ups — every customer gets your best service, every time.

More revenue per account

Proactive reorder and upsell suggestions, opportunity flagging from every conversation, and competitive wins on the spot.

Your sales org gets smarter

Every interaction captured and structured — giving management real visibility into rep activity, customer health, and pipeline. Account transfers are seamless. New reps onboard faster.

Feature 01 — Intelligent Order Capture

Customer texts an order. Pesto handles the rest.

Captures orders from SMS, calls, voicemails, emails, and photos
Parses natural language and matches items using customer history
Clarifies ambiguities with the customer on the rep's behalf
Auto-populates cart in your ordering system
Rep reviews and submits with one tap
Flags items they usually order but didn't mention

Feature 02 — Competitor Price Comparison

Win the price conversation. On the spot.

Snap a photo of any competitor invoice
AI matches items to your catalog and generates a side-by-side comparison in seconds
Normalizes units and flags misleading pack-size differences
Generates a shareable savings summary for the customer

Feature 03 — Interaction Transcription

Walk in. Talk. Walk out with everything done.

Transcribes in-person visits, calls, and voicemails automatically
Generates structured notes by topic — no post-meeting write-ups
Extracts action items, commitments, and follow-up tasks
Flags sales opportunities from conversation content
Syncs notes and tasks directly to CRM

Also Built In

Two more things you'll love

Feature 04 — Shorts & Substitutions

Your customer knows the moment the warehouse does.

When a short is flagged, Pesto notifies the customer immediately — even before the rep's day starts. It suggests substitutions based on their order history, not defaults. Once confirmed, it handles the changes automatically or loops in the rep.

Feature 05 — Order Guide Generation

New account? Pesto builds the guide for you.

Take a customer's menu, inventory list, or a conversation about their needs — and Pesto generates a tailored order guide matched to your catalog, ready to hand to the customer. No more searching AS400 line by line.

Feature for Managers

Feature 06 — Visibility Dashboard

Full visibility into what's happening in the field.

Every interaction, order, and conversation is captured automatically — giving managers a live view of field activity without adding work for reps.

Team-wide activity & performance

Visit frequency, responsiveness, and revenue by rep — based on what actually happened, not what was logged.

Customer health & risk signals

Declining orders, unresolved issues, and competitive threats surface automatically before accounts churn.

Full account visibility

Every communication, note, and transcript tied to each customer. No ride-along required.

Seamless account transfers

When reps leave or territories change, the full history stays with the account.

You sell. Pesto handles the rest.